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RolexDatejust 31Oyster, 31 mm, Oystersteel, yellow gold and diamondsm278343rbr-0004
* All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.Reference
278343RBR
Model Case
Oyster, 31 mm, Oystersteel, yellow gold and diamonds
Oyster Architecture
Monobloc middle case, screw-down case back and winding crown
Diameter
31 mm
Material
Yellow Rolesor - combination of Oystersteel and yellow gold
Bezel
Domed, set with diamonds
Winding Crown
Screw-down, Twinlock double waterproofness system
Crystal
Scratch-resistant sapphire, Cyclops lens over the date
Water Resistance
Waterproof to 100 metres / 330 feet
Movement
Perpetual, mechanical, self-winding
Calibre
2236, Manufacture Rolex
Precision
-2/+2 sec/day, after casing
Oscillator
Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers
Winding
Bidirectional self-winding via Perpetual rotor
Power Reserve
Approximately 55 hours
Bracelet
Jubilee, five-piece links
Bracelet Material
Yellow Rolesor - combination of Oystersteel and yellow gold
Clasp
Concealed folding Crownclasp
Dial
Silver set with diamonds
Gem-setting
Large VI set with diamonds
Certification
Superlative Chronometer (COSC + Rolex certification after casing)
Silver dial
The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.
Diamond-Set Bezel
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
Yellow Rolesor
Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.
MODEL AVAILABILITY
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Time Midas is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
HOW TO SET YOUR DATEJUST 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.
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