The Time Midas Difference


With almost five decades of experience, Time Midas is the trusted name for Rolex wristwatches in Thailand. It is one of the earliest Rolex Official Retailer and standalone Rolex boutique in Thailand. Today, Time Midas manages one Rolex boutique, which is situated in the heart of the premium shopping belt of Bangkok. Time Midas offers customers a welcoming space with a wide assortment of Rolex timepieces complemented by warm, sincere service as well as a first-class customer experience.


From Classic watches to Professional tickers, Time Midas boasts an impressive and diverse range of Rolex wristwatches presented in a sophisticated and welcoming environment. One can fully immerse in the hallowed world of the Swiss watchmaker and delve into its rich heritage. Be impressed by the legendary Oyster Perpetual models that have been interwoven with the history of the Oyster watch, the first waterproof wristwatch, and the accompanying prestige, precision and style. Join us at Time Midas on a horological journey to explore the world of Rolex.


Time Midas is honoured and proud to be part of the global network of Official Rolex Retailers – authorised to sell and maintain Rolex timepieces. Being horological enthusiasts ourselves, we are always ready to share our knowledge and experience with our local and international clientele.


Another jewel in Time Midas’ crown is the Rolex boutique at Siam Paragon. Situated on the M floor of Siam Paragon, the 108sqm boutique welcomes its customers with a striking emerald aqua wall—its wave motif references the iconic Oyster wristwatch. The boutique features multiple elements of this intense green hue, resulting in a refreshed colour palette. What is particularly special about the Siam Paragon store is the height of the boutique, which measures 5.2m—it gives customers the luxury of space to peruse the watch collections. The Siam Paragon boutique also boasts a large Rolex chandelier that welcomes guests the moment they step in.


In both stores, there is an extensive collection of Rolex timepieces, ranging from the classic Oyster Perpetual to the sporty Oyster Perpetual Submariner to the stately Cellini. Customers can lounge in comfort to peruse the wide selection of watches, as well as find out more about Rolex’s different pillars of focus, including motor sports, tennis, golf and the arts. Engaging with its dedicated staff members in a discussion on the history of watchmaking is also possible because of their deep knowledge and interest in horological culture. 


The Rolex boutiques at Siam Paragon has been decorated to reflect the modern Rolex branding as well as to cater to evolving aesthetic tastes and requirements of the clientele. Not only is the boutique environment ideal for watch appreciation, it is also perfect for connecting with Time Midas staff and management. They have fastidiously upgraded their product and industry knowledge as well as improved the service standards in order to deliver best-in-class customer experience. This has proven to be one of the key ingredients for its sustained success over the years.