Rolex CollectionRolex DatejustDatejust 31

Reference

278274

Model Case

Oyster, 31 mm, Oystersteel and white gold

Oyster Architecture

Monobloc middle case, screw-down case back and winding crown

Diameter

31 mm

Material

White Rolesor - combination of Oystersteel and white gold

Bezel

Fluted

Winding Crown

Screw-down, Twinlock double waterproofness system

Crystal

Scratch-resistant sapphire, Cyclops lens over the date

Water Resistance

Waterproof to 100 metres / 330 feet

Movement

Perpetual, mechanical, self-winding

Calibre

2236, Manufacture Rolex

Precision

-2/+2 sec/day, after casing

Oscillator

Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers

Winding

Bidirectional self-winding via Perpetual rotor

Power Reserve

Approximately 55 hours

Bracelet

Jubilee, five-piece links

Bracelet Material

Oystersteel

Clasp

Concealed folding Crownclasp

Dial

Silver set with diamonds

Gem-setting

Diamonds in 18 ct gold settings

Certification

Superlative Chronometer (COSC + Rolex certification after casing)

Rolex Datejust | 278274 | Datejust 31 | Gem-set dial | Silver dial | The Fluted Bezel | White Rolesor | m278274-0030 | Women Watch | Rolex Official Retailer - Time Midas Rolex Datejust | 278274 | Datejust 31 | Gem-set dial | Silver dial | The Fluted Bezel | White Rolesor | m278274-0030 | Women Watch | Rolex Official Retailer - Time Midas
Rolex Datejust | 278274 | Datejust 31 | Gem-set dial | Silver dial | The Fluted Bezel | White Rolesor | m278274-0030 | Women Watch | Rolex Official Retailer - Time Midas

Silver dial

The dial is the distinctive face of a Rolex watch, the feature most responsible for its identity and readability. Characterised by hour markers fashioned from gold to prevent tarnishing, every Rolex dial is designed and manufactured in-house, largely by hand to ensure perfection.

Rolex Datejust | 278274 | Datejust 31 | Gem-set dial | Silver dial | The Fluted Bezel | White Rolesor | m278274-0030 | Women Watch | Rolex Official Retailer - Time Midas

The Fluted Bezel

The Rolex fluted bezel is a mark of distinction. Originally, the fluting of the Oyster bezel had a functional purpose: it served to screw the bezel onto the case helping to ensure the waterproofness of the watch. It was therefore identical to the fluting on the case back, which was also screwed onto the case for waterproofness, using specific Rolex tools. Over time, the fluting became an aesthetic element, a genuine Rolex signature feature. Today the fluted bezel is a mark of distinction, in gold on this Datejust 31.

Rolex Datejust | 278274 | Datejust 31 | Gem-set dial | Silver dial | The Fluted Bezel | White Rolesor | m278274-0030 | Women Watch | Rolex Official Retailer - Time Midas

White Rolesor

Gold is coveted for its lustre and nobility. Steel reinforces strength and reliability. Together, they harmoniously combine the best of their properties. A true Rolex signature, Rolesor has featured on Rolex models since the early 1930s, and was trademarked as a name in 1933. It is one of the prominent pillars of the Oyster collection.

Rolex Datejust | 278274 | Datejust 31 | Gem-set dial | Silver dial | The Fluted Bezel | White Rolesor | m278274-0030 | Women Watch | Rolex Official Retailer - Time Midas

MODEL AVAILABILITY

All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.

Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.

Time Midas is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.

HOW TO SET YOUR DATEJUST 31

Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.

A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.

Rolex Datejust

THE CLASSIC WATCH OF REFERENCE

CONTACT US

Please specify your preferred mode of contact and we will respond as quickly as possible.

  • and / or

*Required

you may also like

Rolex Datejust | 126334 | Datejust 41 | Dark dial | Bright black dial | The Fluted Bezel | White Rolesor | m126334-0011 | Men Watch | Rolex Official Retailer - Time Midas Rolex Datejust | 126334 | Datejust 41 | Dark dial | Bright black dial | The Fluted Bezel | White Rolesor | m126334-0011 | Men Watch | Rolex Official Retailer - Time Midas
Datejust 41

Oyster, 41 mm, Oystersteel and white gold

Rolex Day-Date | 128238 | Day-Date 36 | Coloured dial | Champagne-colour dial | The Fluted Bezel | 18 ct yellow gold | m128238-0008 | Men Watch | Rolex Official Retailer - Time Midas Rolex Day-Date | 128238 | Day-Date 36 | Coloured dial | Champagne-colour dial | The Fluted Bezel | 18 ct yellow gold | m128238-0008 | Men Watch | Rolex Official Retailer - Time Midas
Day-Date 36

Oyster, 36 mm, yellow gold

Rolex Day-Date | 228238 | Day-Date 40 | Dark dial | Onyx dial | The Fluted Bezel | 18 ct yellow gold | m228238-0059 | Men Watch | Rolex Official Retailer - Time Midas Rolex Day-Date | 228238 | Day-Date 40 | Dark dial | Onyx dial | The Fluted Bezel | 18 ct yellow gold | m228238-0059 | Men Watch | Rolex Official Retailer - Time Midas
Day-Date 40

Oyster, 40 mm, yellow gold

Rolex Oyster Perpetual | 276200 | Oyster Perpetual 28 | Light dial | Silver dial | Oystersteel | The Oyster bracelet | m276200-0001 | Women Watch | Rolex Official Retailer - Time Midas Rolex Oyster Perpetual | 276200 | Oyster Perpetual 28 | Light dial | Silver dial | Oystersteel | The Oyster bracelet | m276200-0001 | Women Watch | Rolex Official Retailer - Time Midas
Oyster Perpetual 28

Oyster, 28 mm, Oystersteel

Rolex Oyster Perpetual | 277200 | Oyster Perpetual 31 | Light dial | Silver dial | Oystersteel | The Oyster bracelet | m277200-0001 | Women Watch | Rolex Official Retailer - Time Midas Rolex Oyster Perpetual | 277200 | Oyster Perpetual 31 | Light dial | Silver dial | Oystersteel | The Oyster bracelet | m277200-0001 | Women Watch | Rolex Official Retailer - Time Midas
Oyster Perpetual 31

Oyster, 31 mm, Oystersteel

Rolex Lady-Datejust | 279174 | Lady-Datejust | Coloured dial | Pink Dial | The Fluted Bezel | White Rolesor | m279174-0003 | Women Watch | Rolex Official Retailer - Time Midas Rolex Lady-Datejust | 279174 | Lady-Datejust | Coloured dial | Pink Dial | The Fluted Bezel | White Rolesor | m279174-0003 | Women Watch | Rolex Official Retailer - Time Midas
Lady-Datejust

Oyster, 28 mm, Oystersteel and white gold