RolexDatejust 31Oyster, 31 mm, Everose gold and diamondsm278285rbr-0005* All prices are Rolex's suggested retail prices inclusive of V.A.T. Prices can be modified at any time without notice.
Oyster, 31 mm, Everose gold and diamonds
Monobloc middle case, screw-down case back and winding crown
18 ct Everose gold
Set with diamonds
Screw-down, Twinlock double waterproofness system
Scratch-resistant sapphire, Cyclops lens over the date
Waterproof to 100 metres / 330 feet
Perpetual, mechanical, self-winding
2236, Manufacture Rolex
-2/+2 sec/day, after casing
Syloxi hairspring in silicon with patented geometry. High-performance Paraflex shock absorbers
Bidirectional self-winding via Perpetual rotor
Approximately 55 hours
President, semi-circular three-piece links
18 ct Everose gold
Concealed folding Crownclasp
White mother-of-pearl set with diamonds
Diamonds in 18 ct gold settings
Superlative Chronometer (COSC + Rolex certification after casing)
Mother-of-pearl is by its nature full of mystery and surprises. Depending on its origin, it can be pink, white, black or yellow. It differs in colour, intensity and structure according to the part of the shell from which it is extracted. At Rolex, mother-of-pearl is never artificially coloured. Instead, particular know-how and skill are devoted to simply highlighting its natural beauty and preserving the original hues. As all mother-of-pearl dials are unique pieces, an identical dial will never be found on another wrist.
Gem-setters, like sculptors, finely carve the precious metal to hand-shape the seat in which each gemstone will be perfectly lodged. With the art and craft of a jeweller, the stone is placed and meticulously aligned with the others, then firmly secured in its gold or platinum setting. Besides the intrinsic quality of the stones, several other criteria contribute to the beauty of Rolex gem-setting: the precise alignment of the height of the gems, their orientation and position, the regularity, strength and proportions of the setting as well as the intricate finishing of the metalwork. A sparkling symphony to enhance the watch and enchant the wearer.
18 ct Everose gold
To preserve the beauty of its pink gold watches, Rolex created and patented an exclusive 18 ct pink gold alloy cast in its own foundry: Everose gold. Introduced in 2005, 18 ct Everose is used on all Rolex Oyster models in pink gold.
All Rolex watches are assembled by hand with the utmost care to ensure exceptional quality. Such high standards naturally restrict Rolex production capacity and, at times, the demand for Rolex watches outpaces this capacity.
Therefore, the availability of certain models may be limited. New Rolex watches are exclusively sold by Official Rolex Retailers, who receive regular deliveries and independently manage the allocation and sales of watches to customers.
Time Midas is proud to be part of the worldwide network of Official Rolex Retailers and can provide information on the availability of Rolex watches.
HOW TO SET YOUR DATEJUST 31
Synonymous with excellence and reliability, Rolex watches are designed for everyday wear, and depending on the model, perfectly suited for a wide range of sports and other activities. Built to last, these timepieces are characterized by their distinctive and timeless aesthetics. The Oyster Perpetual Datejust 31 is the expression of everlasting appeal. Learn more about this watch and how to set the time and date by watching the video.
A splash of colour. A poetic shimmer. A sense of renewal. The dials that decorate the new Datejust 31 are bursting with fresh energy and full of promise. Rolex is presenting three new versions of the Datejust 31 with striking floral-motif dials. Calling to mind wild summer meadows, the design comprises 24 flowers that stand out distinctly from one another thanks to their finishes – either sunray, matt or grained. Each of the flowers is lit from within by a diamond set into the centre.
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